Love or Bot started as a Valentine’s Day experiment: could we make the growing tension between humans and AI something people could experience rather than explain?
The idea was simple. Swipe through profiles, decide whether you’re looking at a human or a bot, and compete with other verified humans. Behind the game was a much bigger message: as AI becomes harder to distinguish online, knowing there’s a real person on the other side starts to matter.
From Idea to Launch in 72 Hours
What made this project different was the pace. We went from idea to a working Mini App in just two days, designing and building across Europe and San Francisco time zones in the run-up to Valentine’s Day.
The constraint forced us to focus on the core interaction and move quickly between design and engineering. There was no room for unnecessary complexity, the experience had to be understood immediately, feel fun, and still communicate why proof of human matters.
What started as a small Valentine’s experiment quickly became part of a broader World campaign. Love or Bot moved beyond World App and into physical spaces, with the concept and its message appearing on interactive displays across World flagship locations.
The experience gave the campaign a simple way to communicate a much larger idea: in a world increasingly populated by AI, being able to prove you’re human has real value.
