Introducing Moneyboxes: Your Crypto Savings Hub
Moneyboxes is a recurring investment product designed for Young Platform, an Italian crypto exchange focused on making digital assets accessible to everyone. Rather than optimizing a single purchase, we redesigned the experience around long-term investing, helping users build confidence through automation, guidance, and flexible investment strategies.
From One-Shot Buys To Smart Accumulation
Young Platform's audience wasn't made up of professional traders. Most users were approaching crypto for the first time, but existing investment products assumed a level of confidence and knowledge they simply didn't have.
Research revealed a clear opportunity: shift the experience from one-off purchases to a product that encourages gradual wealth accumulation through recurring investing.
My Role
I co-led the design of Moneyboxes alongside another Product Designer, partnering with cross-functional teams throughout the project. My primary focus was defining and maintaining a consistent product experience, aligning new features with the existing design language while evolving the platform.
From Intimidation To Intuition
One insight became clear during research: there wasn't a single type of investor.
Some users wanted guidance, others wanted complete control, while many simply wanted the quickest way to automate recurring purchases of a single cryptocurrency.
The challenge wasn't designing another investment flow, it was designing a product flexible enough to support different behaviours without increasing complexity.
Designing Different Ways to Start Investing
Instead of designing one experience that tried to satisfy everyone, we created three complementary Moneyboxes. Each one supported a different level of confidence while encouraging the same long-term investing behaviour.
The curated bundle
A guided portfolio designed for people taking their first steps into crypto. Curated asset selections removed decision fatigue and made getting started effortless.
The bespoke bundle
Built for users who wanted more control. It allowed them to create a personalised portfolio while keeping the simplicity of recurring investing.
The single coin moneybox
A streamlined experience for users with a specific cryptocurrency in mind, reducing friction for the most common investment scenario.
From Launch Adoption to Repeated Interaction
After launching, the redesign delivered clear improvements across engagement and diversification metrics within four weeks:
- Increase in active users
- 0%+
- Increase in recurring transactions
- 0%+
- Growth in diversified portfolios
- 0%
Increase in active users
Increase in recurring transactions
Growth in diversified portfolios
Summary
Designing financial products isn't just about simplifying transactions, it's about building confidence. The most impactful decisions weren't visual. They came from understanding that people approach investing with different levels of knowledge, risk tolerance and motivation. By designing for those differences instead of forcing everyone through the same experience, we created a product that felt approachable without sacrificing flexibility. Looking back, the biggest lesson wasn't that three Moneyboxes performed better than one. It was that a well-designed system can adapt to different user needs while encouraging the same long-term behaviour.