Overview
From One-Shot Buys to Smart Accumulation
Young Platform’s mission is to help people understand and thrive in the world of digital assets. Many users, however, were treating crypto as short-term speculation rather than long-term investing. They would buy a single coin, usually BTC or ETH, and stop there.
To support a healthier, more consistent investment behavior, we created Moneyboxes: a redesigned accumulation feature that lets users spread recurring purchases over multiple cryptocurrencies, building diversified portfolios effortlessly.
As Product Designer and team lead, I guided the redesign from research through delivery, helping shape a product that transforms fragmented trading habits into simple, long-term strategies.
Challenge
From Intimidation to Intuition
Although the Moneybox feature already existed, it wasn’t being used. Users didn’t clearly understand what it did or why it mattered. The idea of “saving” in crypto felt vague and disconnected from real financial goals.
Our challenge was to reimagine the entire experience, from onboarding to interaction, so that accumulation became intuitive, trustworthy, and even enjoyable. We needed to help users shift from one-shot purchases toward consistent, diversified investing, while ensuring the experience felt accessible to beginners and rewarding for advanced users.
In short, the product had to teach the value of discipline without ever feeling restrictive.
Approach
Designing a Habit-Building System
I led the design process from end to end, working closely with a PM, four engineers, QA, and an external partner providing the strategy engine.
Our approach had three pillars:
Discovery
We began with team workshops and an audit of the existing feature. Through user interviews, surveys, and direct feedback from Young Platform’s Telegram and Discord communities (12,500+ members), we uncovered key insights.
People didn’t understand its purpose, confused “saving” with “earning interest,” and found onboarding almost nonexistent. Benchmarking eight competitors, including Revolut and Bitpanda, confirmed our opportunity: simplify the concept, highlight long-term value, and make the first step effortless.Design
Using these insights, we rebuilt Moneyboxes as a guided experience. The new onboarding focused on why accumulation matters, while three Moneybox types: Curated, Custom, and Single Coin, let users choose their level of control. A clean, trustworthy visual language and progress tracking components turned abstract saving into something tangible.Delivery
Working closely with PMs and engineers, we prototyped, tested, and refined quickly. Internal pilots and a beta release surfaced real behavior early, helping us fine-tune flow timing, copy, and guidance levels before launch.
Results
Changing Behavior, Not Just Interfaces
After launching, the redesign delivered clear improvements across engagement and diversification metrics within four weeks:
Lessons Learned
The new Moneyboxes showed that people don’t resist saving—they resist complexity. By reframing accumulation as a simple, guided routine, we transformed a sloppy feature into a cornerstone of the app.
Key learnings:
Education is part of design. When users understand why they’re taking an action, trust follows naturally.
Small rituals beat big promises. A well-timed reminder or a clear visual cue encourages repetition far better than abstract rewards.
Iteration builds confidence. Launching first internally, then iterating with real feedback, helped the product evolve fast without losing focus.
Ultimately, Moneyboxes wasn’t just a redesign—it was a behavioral shift. It turned crypto accumulation into a daily, approachable habit, giving users both structure and autonomy on their financial journey.
