a product designer based in Italy

Currently, designer at A11 Studio and Lead Product Designer at Tools for Humanity, where I work on World App and proof of human for the internet.

Previously, Lead Product Designer at Young Platform, where I shaped the experience across web and mobile and built its first design team as the exchange grew to over 2 million users.

For over 8 years, I’ve focused on making complex products feel clear and intuitive. I combine strategic thinking with a strong eye for well-crafted, functional interfaces, helping shape early ideas into polished experiences used at scale.

Outside work, I’m usually on the move, out for a run, at the gym, or travelling somewhere new. I love wandering through contemporary art museums, and I nearly always have a book or podcast on the go. A good conversation can take me from design and products to finance and investing.

World ChatBuilding World App’s messaging experience from 0→1

World Mini AppsAn ecosystem of apps built for verified humans.

MoneyboxesTurning one-time investors into long-term savers.

Smart TradesAutomated crypto investing, made effortless.

Young Platform ProBuilding a professional trading experience from 0→1.

experience

2024–PresentLead Product Designer · ContractorTools for Humanity, World App · Remote 2024–PresentSenior Product DesignerA11 Studio · Remote 2021–2024Lead Product DesignerYoung Platform · Hybrid 2018–2021Product DesignerYoung Platform · Hybrid

contacts

X (fka Twitter)LinkedIn Spotify

Currently in Turin, Italy

1:55 PM

Introducing Moneyboxes: your crypto savings hub

Moneyboxes is a recurring investment product designed for Young Platform, an Italian crypto exchange focused on making digital assets accessible to everyone.
Rather than optimizing a single purchase, we redesigned the experience around long-term investing, helping users build confidence through automation, guidance, and flexible investment strategies.

Company: Young Platform
Role: Lead Product Designer
Services: UX/UI, Prototyping, Visual Design, Strategy
Team: Me, 4 Engineers, 1 PM
Year: 2024 Q4 - 2025 Q1

From one-shot buys to smart accumulation

Young Platform's audience wasn't made up of professional traders. Most users were approaching crypto for the first time, but existing investment products assumed a level of confidence and knowledge they simply didn't have. Research revealed a clear opportunity: shift the experience from one-off purchases to a product that encourages gradual wealth accumulation through recurring investing.

My role

I co-led the design of Moneyboxes alongside another Product Designer, partnering with cross-functional teams throughout the project. My primary focus was defining and maintaining a consistent product experience, aligning new features with the existing design language while evolving the platform.

A person using Moneyboxes on their phone

From intimidation to intuition

One insight became clear during research: there wasn't a single type of investor. Some users wanted guidance, others wanted complete control, while many simply wanted the quickest way to automate recurring purchases of a single cryptocurrency. The challenge wasn't designing another investment flow, it was designing a product flexible enough to support different behaviours without increasing complexity.

Designing different ways to start investing

Instead of designing one experience that tried to satisfy everyone, we created three complementary Moneyboxes. Each one supported a different level of confidence while encouraging the same long-term investing behaviour.

The curated bundle

A guided portfolio designed for people taking their first steps into crypto. Curated asset selections removed decision fatigue and made getting started effortless.

The bespoke bundle

Built for users who wanted more control. It allowed them to create a personalised portfolio while keeping the simplicity of recurring investing.

The single coin moneybox

A streamlined experience for users with a specific cryptocurrency in mind, reducing friction for the most common investment scenario.

Portfolio distribution across a Moneybox

Tracking a Moneybox portfolio on the phone

From launch adoption to repeated interaction

After launching, the redesign delivered clear improvements across engagement and diversification metrics within four weeks:

Increase in active users: 0%+
Increase in recurring transactions: 0%+
Growth in diversified portfolios: 0%

Summary

What stayed with me from Moneyboxes is that simplicity doesn’t always mean giving everyone the same experience. At first, the instinct was to reduce complexity as much as possible. But the more we worked on the product, the clearer it became that people approached investing very differently: some wanted guidance, some wanted more control, and others already knew exactly what they wanted to buy. Designing Curated, Custom, and Single Coin helped me see that a product can stay simple while still giving people different levels of control. That’s probably the biggest lesson I took from the project: good simplification isn’t about removing choice, it’s about revealing the right amount of choice at the right moment.

Hey there, I’m Federico