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Smart Trades

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(1)
Overview

Young Platform is a company with a great mission: build tools to empower everyone to understand, manage and thrive with digital assets.

Young Platform has introduced a new feature, Smart Trades to emphasizes approachability and progressive investments by the users. The app’s interface and interaction design allows investors to easily activate indicators on available cryptos (e.g., BTC, ETH, SOL) to optimize trading outcomes, minimize risk, or take advantage of market opportunities.

Following the user centered design process, I led the product design, user experience, visual design, user testing and development of this project from 0 to 1. I collaborated with Engineers and the PM during the early ideation stage and the CTO throughout the entire project.

Young Platform is a company with a great mission: build tools to empower everyone to understand, manage and thrive with digital assets.

Young Platform has introduced a new feature, Smart Trades to emphasizes approachability and progressive investments by the users. The app’s interface and interaction design allows investors to easily activate indicators on available cryptos (e.g., BTC, ETH, SOL) to optimize trading outcomes, minimize risk, or take advantage of market opportunities.

Following the user centered design process, I led the product design, user experience, visual design, user testing and development of this project from 0 to 1. I collaborated with Engineers and the PM during the early ideation stage and the CTO throughout the entire project.

Young Platform is a company with a great mission: build tools to empower everyone to understand, manage and thrive with digital assets.

Young Platform has introduced a new feature, Smart Trades to emphasizes approachability and progressive investments by the users. The app’s interface and interaction design allows investors to easily activate indicators on available cryptos (e.g., BTC, ETH, SOL) to optimize trading outcomes, minimize risk, or take advantage of market opportunities.

Following the user centered design process, I led the product design, user experience, visual design, user testing and development of this project from 0 to 1. I collaborated with Engineers and the PM during the early ideation stage and the CTO throughout the entire project.

Category

Web3

Role

Product Designer & Lead

Focus

Research & Strategy, Experience, Interface, Prototyping, Visual Design

Year

2023

(2)
Problem

Users are facing challenges related to limited knowledge about when to buy, market emotions such as fear, greed or FOMO (fear of missing out), monitoring the market 24/7, etc.

(3)
Challenge

The primary goal of the Smart Trades feature is to increase the number of transactions executed by users on Young Platform, thereby enhancing overall revenue. This will be achieved by integrating automatic trading strategies that enable users to trade more frequently and knowledgeably, overcoming barriers related to a lack of market understanding or difficulty of constantly monitoring market movements.


We had a goal:

  • Encouraging users to activate strategies to increase the retention

  • Increase user adoption of Club memberships

  • Give greater constancy to corporate profits

(4)
Impact created

We released the new feature in phases. After 4 weeks from the launch we observed:

+2.4K

Unique Users

Unique Users

Unique Users

+500K

Total allocated capital by the users

Total allocated capital by the users

Total allocated capital by the users

+59%

Trading volume

Trading volume

+22%

Club subscriptions

Club subscriptions

+14%

Trading volume

+22%

Club subscriptions

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Let's talk

If you want to chat about a project —
please send me an email and I’ll get back shortly.
federicogallo.design@gmail.com

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