(2)
Problem
Users are facing challenges related to limited knowledge about when to buy, market emotions such as fear, greed or FOMO (fear of missing out), monitoring the market 24/7, etc.
(3)
Challenge
The primary goal of the Smart Trades feature is to increase the number of transactions executed by users on Young Platform, thereby enhancing overall revenue. This will be achieved by integrating automatic trading strategies that enable users to trade more frequently and knowledgeably, overcoming barriers related to a lack of market understanding or difficulty of constantly monitoring market movements.
We had a goal:
Design a clean and intuitive user experience and interface
Meet customer user requirements
Encouraging users to activate strategies to increase the retention
Increase user adoption of Club memberships
Give greater constancy to corporate profits
(4)
Impact created
We released the new feature in phases. After 4 weeks from the launch we observed:
+2.4K
+500K
(5)
Research
Competitive analysis
I conducted thorough benchmarking research to identify the strengths and weaknesses of Young Platform's competitors. This included testing and analyzing the UX of competing applications and reviewing user feedback to better understand customer preferences.
Companies like Bybit, Binance, OkX, Kucoin offer this feature but for a more experienced user. After the competitor analysis I focused on creating an intuitive user experience.
(6)
User Experience
We began by meticulously defining every feature of the MVP, detailing its purpose, logic, error states, and intricate specifics. This comprehensive documentation allowed us to cut through the noise and focus on the core aspects of the product. Once we reached consensus on the functionality of each part, we advanced with confidence to the design proposals. This rigorous process ensured that we addressed all edge cases, resulting in an intuitive and efficient user experience.
As we progressed with the screens, we interviewed potential customers to validate our design assumptions and collect valuable information. These conversations helped us prioritize module functionalities and inform our design decisions from a user standpoint.
What I did:
Information architecture
Wireframing
Usability testing
(7)
Visual Design
Feature introduction
Starting to invest with trading bots can be intimidating. An intuitive flow that explain how to use the feature can help new investors navigate the onboarding process.
Most financial products do not foster financial literacy among their users. Prominent information icons and support pages teach users about investing in the context of accomplishing financial tasks.
I thought to introduce social proof elements, that psychological concept that people are influenced in their decision making by others, so, showing how many people are trading on the strategies and tags like popular or featured could be interesting.
Creation
I used my findings from user testing the first two sprints to inform initial designs for the creation flow. My goal was to maximize the understanding to provide new investors a positive first experience with the product by starting from the creation page.
Monitoring
My goal in the monitoring page was to help people manage their active indicators. Working on the monitoring page helped me understand user attitudes toward checking their investments and the frequency of use.
(8)
Reflections & Next steps
This project had its challenges. It was difficult for me handling the complexity of the feature and to meaningfully simplify the journey into a clear model. With my team behind me giving me support, I was able to establish a strong design and identity that has been appreciated.
The product development lifecycle is a loop; we can always iterate and improve a product based on users feedback and research.
Let's talk
If you want to chat about a project —
please send me an email and I’ll get back shortly.
federicogallo.design@gmail.com
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