(2)
Problem
Young Platform is facing challenges in maintaining a consistent visual design trough the products. The absence of a unified design system is a significant obstacle to the scalability and operational efficiency.
(3)
Challenge
(4)
Impact
This version completely changed the way interfaces are designed and implemented at Young Platform.
In a little over a year, we achieve the following:
+50
+48%
+4
(5)
Immersion
We began the project by conductive Jam-sections with part of the team on the project (PM, engineers, designers) to brainstorm ideas. We analysed the current feature on the product to define pain and gain points in order to identify opportunities of improvement.
By the end of the immersion phase, we had a clear understanding of the project's objectives and a well-defined roadmap for moving forward with the design process.
What I did:
Affinity mapping
Brainstorming
Product & Feature Audit
(6)
Research
Competitive analysis
(7)
User Experience
(8)
Visual Design
Feature introduction
The Moneybox now has a proper space to live on, a whole section in navigation bar. We divided the moneybox creation in 3 different ways: The Curated Bundle, The Bespoke Bundle and The Single Coin Moneybox with a single coin.
Promotion
By tapping a promo banner in the app or entering the page for the first time opens a tutorial like stories to guide the user through the first activation. This approach helped users navigate through the feature, set up their Moneybox, and use the feature effectively.
Package creation
Activating the Moneybox involves setting up a dedicated space within the app where users can allocate and manage funds on single, custom and bundles of cryptos. Here the creation of a package where the user has to choose their favourite package and then follow the flow
Custom creation
We listened the riquest of the users, 25% of whom suggested improving with customization options for moneyboxes. We defined a way to manage a moneybox by choosing your favourites crypto.
Monitoring
After the creation of a moneybox the user can track their investments through the main page divided by type and by clicking on one of them can enter to see an overview with performance, earnings, buttons to add or close the Moneybox, chart distribution and recurrring purchase button.
Let's talk
If you want to chat about a project —
please send me an email and I’ll get back shortly.
federicogallo.design@gmail.com
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